Visual Identity Bella Sandwich Bar & Delicatessen
BRAND INSPIRATION // VISUAL IDENTITY
THE TORONTO RAPTORS GO
TO A NEW YORK DELI
Bella Sandwich Bar & Delicatessen is a shop born out of my love for my city, my sandwiches, and my meats and cheeses. Toronto is a bodega city, without any bodegas. We have sandwich shops, but none that are iconically Toronto. Bella is designed to showcase my Toronto; highlighting its iconic place in sport, in design, and in culture. The brand is designed with an old school, retro vibe in mind. Inspiration comes from the Mats Sundin’s and the Tie Domi’s. The retro 90’s Blue Jays snapbacks and the iconic Raptor’s Dino. Kawhi holding Larry O’Brian in his left and a champagne bottle in his right. The voices of Tory Lanez, Drake, and all the features blast through the speakers, telling you tales of Forest Hill and rhyming on the QEW. If you’ve got OVO 8’s on and a Stoudamire jersey on, then welcome.
Order a bella sandweech and take a seat. Mixing retro illustration with modern typographic style, all promotional materials are designed in line with the iconic New York Deli’s and bodegas. The sandwich menu is small and simple, meant to be read quickly. Order some antipasti for the way home, and some meat and cheese for the day after.