K Gallardo

Branding/Identity

Logo Design

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Design Philosophy

My name is Kevin Gallardo, and this is my logo.

Several elements of my design philosophy and creative influence can be found in the details of this logo. From the crisp corners and clean lines, drawn from my love of order and structure in design, to the simplicity that exists within the stark contrast between black and white. Light and dark. Me and my shadow. All of these provide inspiration, and they are present in the logo that I have created that defines me and my craft.

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INFLUENCE

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so

complicated.

-

Paul Rand

ORIGINS OF LOGO

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This symbol unites 2 concepts that have heavily influenced my design school: old school retro gaming (letter G), and the dynamic contrast between light and dark (kp).

CONSTRUCTION

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This symbol is broken down according to geometric lines. The depth within the K is played with, revealing a G in the shadows. All respect is given to proportions and composition.

TYPOGRAPHY

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To create this logo two different typographies were used: Myriad and P22 Underground.

COLOURS

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COLOURS: BLACK & WHITE

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Use this version when you can only use one ink in black and white and the logo will be placed over a lighter colour.

Use this version when you can only use one ink in black and white and the logo will be placed over a darker colour.

AREA OF RESPECT

To ensure that the logo is read correctly and understood in reference to other elements that are in a shared visual space (typography, images, other logotypes, etc.) a minimum area has been established around the logo.

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INCORRECT USES

I love my logo and how it was conceived. Please don't modify or distort it.

Don't add any elements or change the colour.

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